Core Consumers
The Buffalino core consumer is youthful and modern. They want and understand fashion but are not early adopters.
Buffalino consumers express their individuality through style. They demand footwear that goes from work to play with little effort.
Price is an important factor. They would rather spend their money on life experiences rather than on a status brand. A night out with friends, a weekend away or an overseas trip is more desirable than expensive footwear. Buffalino is the brand that keeps them looking and feeling good along the way.